Key idea:
..............Be absorbed in quality, cordially carve out.

Enterprise's mission:
.............1. Making lifetime Enterprise on building material calling in the international.
.............2.Training excellent profession handlers and carve out handlers.
　　　　 3.Making offer for the development on building material calling.

Key values:
.............Mespecting talents, fostering talents, appointing people on their merits, putting talents to full use, making the largest fortune to the customers.

Group's view:
.............YUEMEI just like a school, our staff in different area and different post grow up together with our enterprise.

Philosophy ：
.............Reflecting value, promoting quality.
.............That is my power and goal for working.
　　　　 It is our whole life that pursuing value and happiness.
　　　　　　

Participants :
.............Staff: The staff, approving the corporate culture, enterprise environment and the company,having good sense of responsibility and spirit of cooperation,being eager to learn, examining oneself and innovating, are the largest wealth of an enterprise. Staff are YUEMEI's fortune and she makes great efforts to promote the staff's quality of life( individual, life, family), so as that the staff and our company grow up together.
Customers: Customers are the foundation of our existence, so making customers satisfied is YUEMEI's eternal pursuit and “winning the customer with quality, repaying the customer with price, moving the customer with sincerity” is our service theory.

Cooperators :
.............Cooperator is the undertaking partner of YUEMEI. We recommend strategic alliance on the equal and mutually beneficial basis and seek win-win to share with value.
　　　　　　　

Enterprise's spirit:
.............Hospitable, initiative, high-efficient, keeping one's word .

Talent's idea:
.............The talent who has been worked in YUE MEI more than for two years, if can not to be the profession handlers and also can to be the carve out handlers . the third were disuse by the society.

Staff's behaviors:
............. To society: Participating in social public service, observing the social ethics ,
safeguarding corporate images.
..............To enterprise: Cherishing enterprise resources, daring to think, to speak and to do , participating in collective activities.
..............To group: Tolerating and uniting, cooperating harmoniously, helping others
..............To oneself: Studying voluntarily, loving work, expressing gratitude to life.

Community responsibility:
............. Diligence and thrift, leading an honest and clean life, constantly promoting oneself and quality of the life are our sacred duty. Serving society, pioneering and inventing, benefiting people are our promise forever.
..............Our faith: No what can not be done, only what are not unexpected; how far our sight is, how big our marketing will be.

Our goal: Basing on China, serving the world, yearning for the universe ， making welll-know calling brand.